PR post: Todd Defren's blog "PR-Squared" is my favorite PR blog, possibly my favorite blog period. He has great insights for the future of PR, with an emphasis on social media.
I have to ask the same question Defren did, "Is BzzAgent Dave Balter a Genius?"
Balter has written "The Word of Mouth Manuel, Volume II."
The book is $45 and limited copies were printed.
My initial thoughts: "$45 bucks! And there's only a few printed, what's he trying to pull?"
Balter asked 20 popular bloggers (Defren being one of them) to post about his book. On the 20 selected bloggers post there is a link to get the entire book for FREE!
My fully informed thoughts: Genius, pure genius.
My PR friends (or anyone else for that matter) go to Defen's blog, click on the link to download the book or just click here. I'd also recommend that you add Defren's blog to your RSS feed.
I've just skimmed the first few pages and I'm planning on reading it through.
I really have to hand it to Balter, he is promoting his book through the means he is discussing. Pretty smooth, pretty smooth.